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Advertising Information
To capture the attention of today’s frantic, overwhelmed consumers, it is no longer enough for a business to simply advertise on a favourite station. Instead, any company serious about increasing sales revenue must take advantage of a diversity of marketing strategies and media tools. Attracting customers requires an optimal mix of effective promotions, creative merchandising and engaging web presence.
At dms Broadcasting (96.5 CAYROCK, HOT 104.1 FM, 106.1 KISS FM and X107.1) we are sharply focused to address exactly that. We design and deploy cost-effective campaigns that consistently communicate a clear, credible and compelling message of who you are, where you are and what value you offer.
How do we accomplish this? We start by taking the time to understand your company’s business goals and marketing challenges. Armed with that information, our experienced certified Radio Marketing Consultants are in a position to work closely with your team to create a customized campaign that meets your specific needs and delivers results.
To achieve your sales targets, dms Broadcasting offers two methods of communicating your firm’s unique selling proposition to our stations’ thousands of loyal listeners:
1) A custom, date-specific schedule.
2) A consistent, annualized plan where your value message is
on the air 52 weeks per year, thereby creating a “top of mind”
awareness for your business. To maximize the impact, this plan
also allows for “heavy-ups” throughout the year for special
events, such as anniversary sales.
Whichever plan you choose, your business will benefit with the following interlocking media opportunities - all tied to your custom dms Broadcasting radio campaign:
Promotions
Our promotions department’s virtually non-stop activities schedule is by far the most active on the island. We are involved in everything from backyard barbecues, to beach volleyball tournaments, to holiday celebrations, to retro music nights. If something’s happening on the island, dms Broadcasting is there. When you partner with us, your business will be there too.
Merchandising
dms Broadcasting has a successful track record of supplying creative and effective merchandising opportunities for our clients. Whether it’s french fry coupons in our promotional “goodie bags” or sample products distributed at our live remote broadcasts, we can make sure that the consumers you want to reach know the benefits of your product or service.
Web Presence
Each of our station’s web sites - www.cayrock.ky, www.hot1041fm.ky, www.kiss1061fm.ky and www.x1071.ky - is targeted to a distinct audience, thereby offering four diverse portals to your business world. Local listeners are encouraged to navigate our interactive sites several times each day to keep abreast of our many promotions, contests, and sign-up opportunities. While on-line, they’ll be exposed to your message as well.
This full solution – everything you need to attract and acquire new business while keeping present
customers coming back – is simply not available elsewhere.
If you are serious about increasing your sales and
strengthening your brand then partner with a firm
that is equally committed and determined to
deliver results. Contact dms Broadcasting now
at 943-1367 or sales@dmsbroadcasting.ky
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